Lo hace con el nombramiento de Mirko Peloso como head of Marketing y Digital para España y Portugal y de María Valverde como head of Real Estate Portugal & Business Development.
Lameiro será responsable del desarrollo de la estrategia de marca de la compañía y la dirección de los equipos de RR. PP., publicidad, comunicación en tienda y redes sociales.
Entrevistamos a Mar Fernández, chief digital officer de MediaMarkt España, para arrojar luz sobre el desarrollo tecnológico del sector y los retos de la transformación digital.
Pablo Buendía, Leasing director de Gentalia, nos explica cuáles son los desafíos a la hora de equilibrar el mix comercial y las claves de un sector en constante movimiento.
Esta cita ineludible del comercio omnicanal reunirá a más de sesenta expertos franceses e internacionales en las sesiones plenarias, entre ellos los ocho mentores del año.
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