Promarca reconoce el esfuerzo y la dedicación que las marcas de fabricante están aportando para garantizar y acelerar la recuperación económica de las pymes en el canal horeca.
KFC sigue trabajando en su programa ‘Harvest’. Una iniciativa propia con actividad a nivel global desarrollada por el Grupo Yum!, que engloba las marcas KFC, Pizza Hut y Taco Bell, que lleva 30 años activa.
Alcampo se ha unido a ‘Marcas Waste Warrior’. Se trata de una iniciativa impulsada y coordinada por Too Good To Go, la app que lucha contra el desperdicio de comida, en la que se reúne a un amplio grupo de empresas de distintos sectores como la alimentación o la hostelería.
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