Esta campaña navideña, será la prueba de fuego para la solidez del crecimiento del ecommerce en España. La pandemia provocó un aumento exponencial de las compras online con un trasvase radical de las ventas en los negocios físicos a las plataformas digitales.
La consultora estratégica Bain & Company hace balance de los resultados de ventas navideñas del sector retail en 2020 en su informe 'Ten Resolutions to Ring in the Future of Retail'.
La situación epidemiológica actual con la tercera ola de la pandemia y el pico de contagios previsto para la primera semana de febrero han empujado a la organización a trasladar la celebración de HIP - Horeca Professional Expo del 22 al 24 de marzo.
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