Alibaba Global E-Commerce Challenge tiene como objetivo atraer a jóvenes talentos para formar parte de la plantilla global de comercio digital de Alibaba.
Este ha sido inaugurado por el director General de Comerç de la Generalitat de Catalunya, Jordi Torrades; la subdirectora General de Comerç de la Generalitat de Catalunya, Montse Gallardo;y el director General de Caprabo, Edorta Juaristi.
En el caso de las mujeres, la mayor parte de ellas están influenciadas por el marketing y la publicidad (74 %), mientras que, en el caso de los hombres, la cifra desciende hasta un 71%.
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