Grover, compañía europea en alquiler de tecnología, da el salto al retail físico en España como una de las primeras marcas presentes en WOW, el espacio experiencial de shopping y ocio que acaba de abrir sus puertas en el número 18 de la Gran Vía de Madrid. Desde el 15 de marzo, la pop-up store de Grover se situará en Tech Garage, el espacio de tecnología de vanguardia de WOW.
La empresa complementa el mix comercial de sus centros con nuevas propuestas, y atrae a nuevos comerciantes, muchos de ellos emprendedores que prueban por primera vez el retail físico.
La iniciativa, que coincide con la Expo de Dubái, incluye dos pabellones impresos en 3D creados en colaboración con el fabricante italiano de impresoras 3D WASP.
Los espacios temporales, que sirven como escaparate de la nueva colección, están ubicados
en las flagships de Paseo de Gracia (Barcelona) y Serrano (Madrid).
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