La cadenas de restauración apuestan por equilibrar su estrategia de delivery con la experiencia que brindan en sus espacios físicos, adaptando la carta para ser servida en domicilio e incrementando el servicio personalizado en los restaurantes.
Así lo ha analizado la división Worldpanel de Kantar en el último webinar de su serie ‘Perspectivas 2023’, titulado El consumo de los Z a los Millennials & Boomers.
Cada vez más, se está posicionando como una opción de conveniencia para dejar de cocinar, ganando terreno al placer como razón global para pedir comida a domicilio.
Ahora, los consumidores planificamos más cuando adquirimos productos de gran consumo, iniciando así la decisión de compra mucho antes de acudir al establecimiento, comportamiento que influye en la elección final.
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