La cadenas de restauración apuestan por equilibrar su estrategia de delivery con la experiencia que brindan en sus espacios físicos, adaptando la carta para ser servida en domicilio e incrementando el servicio personalizado en los restaurantes.
Cada vez más, se está posicionando como una opción de conveniencia para dejar de cocinar, ganando terreno al placer como razón global para pedir comida a domicilio.
En el año en el que la compañía celebra su 50 aniversario, Makro ha reunido a más de 500 proveedores para presentarles su estrategia de crecimiento y compartir sus objetivos de negocio para los próximos años.
Merlin ha presentado su nuevo servicio de recogida en tienda en dos horas, por el que los consumidores podrán efectuar su compra y seleccionar el día y la hora a la que recoger su pedido.
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