La remodelación no solo implicó una actualización estética, sino una reestructuración integral para mejorar la experiencia del cliente y abrir oportunidades a nuevos operadores.
Auténtica reunirá a directivos de firmas como Alcampo, Carrefour, Grupo Mas o Uvesco para abordar las demandas y tendencias en adquisición de productos de proximidad y calidad.
La personalización, el enfoque en salud y bienestar, la valorización de lo local y regional, la adopción de modelos de suscripción y el crecimiento acelerado del comercio electrónico son algunos indicadores de hacia dónde se dirige el mercado.
Durante el pasado año se han incorporado al mix comercial de GranCasa 7 nuevos rótulos: Foster´s Hollywood, Santa Gloria, Justicia, JD Sports, Friking, Besson Calzados y Paco Martínez.
La gestión, la captación y retención de talento, la Inteligencia Artificial, los criterios ESG, y el marketing digital, claves para mantener la competitividad.
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