La pandemia ha sido un momento crucial para las marcas dedicadas al retail, una palanca para aumentar su valor, según refleja el ranking BrandZ 2020 de las marcas más valiosas del mundo,...
Lo afirmó durante la presentación del V Estudio de Marketing Relacional, elaborado por Mediapost junto a Kantar y la Asociación de Marketing de España.
Para profundizar en el impacto de la inteligencia artificial en el sector, Just Retail ha consultado a varios expertos y marcas; quienes conocen esta tecnología de primera mano.
En la segunda jornada de Cannes, los delegados asistieron a un amplio abanico de sesiones y formatos para debatir sobre temas tan variados como la vanguardia del retail, el ocio o las dark stores.
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