Tras 2 años de pandemia, el panorama del comercio retail español se ha visto significativamente alterado y se han creado nuevas necesidades y hábitos de compra: antes de la pandemia, el retail representaba el 4,2 % del PIB español.
2 de cada 3 españoles se muestran abiertos a no comprar a una empresa que no respeta el medio ambiente, según la encuesta “Sustainable consumer spending” de ING.
Según una encuesta llevada a cabo por Oliver Wyman, el 94 % de los consumidores globales ya ha cambiado al menos un hábito en 2021 para alcanzar un estilo de vida más sostenible.
La compañía lanza esta iniciativa los días 1, 2 y 3 de octubre, con el objetivo de promover un consumo inteligente y consciente, y reducir la huella de carbono
Según Kantar, es clave que las marcas y cadenas identifiquen, cuantifiquen y entiendan a los diferentes tipos de compradores postpandemia para definir su estrategia.
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