La compra online aporta diversos beneficios al consumidor, factores como la amplia diversidad de productos en un solo portal, el tiempo, la comodidad de recibirlo en su domicilio y las ofertas son un reclamo para los consumidores.
La profunda transformación del sector logístico en Europa no es solo consecuencia de los cambios generados por la pandemia, sino también de una conexión cada vez más patente con las nuevas tendencias del comercio electrónico.
La expansión del ecommerce se inicia tras el piloto realizado durante varios meses en las tiendas pertenecientes a la filial Unide Retail, que se crearon, precisamente, como banco de pruebas para los distintos proyectos que la cooperativa desarrolla cada año.
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