El sector más destacado en ventas es el de salud y belleza, con un crecimiento del 7,1 % en los ocho primeros meses del año, según datos de Cushman & Wakefield.
Las estrategias de marketing en el retail están evolucionando constantemente para adaptarse a las nuevas expectativas de los consumidores y aprovechar las tecnologías emergentes.
La inteligencia artificial, la realidad aumentada, el internet de las cosas, los nuevos métodos de pago, el comercio unificado, la personalización o la robótica son algunas de las tendencias que marcan el impulso tecnológico de un sector en el que las personas continúan estando en el centro de todo.
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