Lameiro será responsable del desarrollo de la estrategia de marca de la compañía y la dirección de los equipos de RR. PP., publicidad, comunicación en tienda y redes sociales.
La internacionalización de los retailers se ha convertido en una estrategia fundamental en un mundo cada vez más globalizado donde las fronteras comerciales se desdibujan gracias a la omnipresencia de las redes sociales e internet.
Haribo apuesta este 2023 por la popular gama Haribo Favoritos, con la integración de una nueva variedad, un rediseño de las bolsas y una amplia campaña de promoción en redes sociales y televisión.
Cada quince días, durante cinco semanas, las redes sociales de TGB – The Good Burger publicarán una nueva edición del programa de cocina donde mostrarán el proceso y resultado de dos hamburguesas que enfrentarán y cuya receta se solicite a Chat GPT.
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