Sin duda, la inteligencia artificial es una de las tecnologías que ha irrumpido con más fuerza en los últimos años y ha conseguido posicionarse de una manera transversal en el retail con múltiples usos.
Luis Quintiliano, presidente de McDonald’s, ha sido el encargado de realizar la presentación durante la apertura del restaurante número 600 de la compañía en nuestro país, ubicado en Granada.
La acción consiste en una performance musical 100 % digital en realidad aumentada, en la que el flagship de la marca se transforma en un espacio con momentos estéticos y elementos 3D que llenan Gran Vía.
Los próximos 16 y 17 de mayo, en Superstudio Maxi (Milán), se celebra la 7ª edición de Mapic Italy, el evento dedicado al mercado inmobiliario y del retail en Italia.
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