El objetivo de este acuerdo es avanzar hacia una industria más respetuosa con el medioambiente y promover la circularidad, la trazabilidad y el bienestar de los trabajadores y las comunidades locales.
Las agencias de promoción en el punto de venta en España se están volviendo cada vez más populares a medida que las empresas locales e internacionales de bienes de consumo de rápido movimiento (FMCG) compiten por los consumidores.
Hablamos con Wenceslao Barios, key account manager de Gentalia, para que nos explique cuáles son los desafíos de la compañía y su estrategia de gestión de los espacios comerciales.
La compañía se ha convertido en el inversor principal de Booh! mediante una entrada de capital de hasta 3 millones de euros durante los próximos 2 años.
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