El análisis ha sido realizado por la AER de la mano de IO Investigación, en el cual han identificado los motivadores emocionales en el comportamiento de compra del cliente.
Hablamos con Wenceslao Barios, key account manager de Gentalia, para que nos explique cuáles son los desafíos de la compañía y su estrategia de gestión de los espacios comerciales.
Eduardo Ceballos, presidente de la AECC, hace un balance del sector durante la primera jornada del XIX Congreso Español de Centros y Parques Comerciales.
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