Es determinante repensar la estrategia de marca para seguir ofreciendo la mejor experiencia de cliente, diferenciarse e impulsar el crecimiento de las compañías.
El objetivo es apoyar y financiar a emprendedores que tengan proyectos dedicados a impulsar y catalizar nuevas soluciones o productos enfocados a mejorar la experiencia en los centros comerciales.
La agencia de calificación crediticia, en su estudio 'Retail & Apparel-Europe. Outlook 2022', pronostica las perspectivas comerciales de los sectores del retail y la moda europeos.
La patronal de El Corte Inglés, Ikea, Alcampo o Carrefour se anotó en el año de la pandemia un descenso de ventas de 4.179 millones de euros, un 10,2 % menos que el año anterior.
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