Se trata de una colaboración entre Unilever Europa y Zara que ha dado como resultado una colección-cápsula de camisetas diseñadas a partir de algunas de las marcas de helados más míticos.
La acción, gestionada por OMD, utiliza la innovadora tecnología OnAir, que permite vincular la pantalla de la plaza del Callao con la plataforma de Twitter.
Lego y Renfe han llegado a un acuerdo de colaboración para julio y agosto de 2021, con el objetivo de animar los viajes de las familias con niños pequeños.
El centro comercial ha buscado conectar con los jóvenes de Madrid con un tono provocador y rebelde, invitando a la desconexión responsable en este lugar icónico de la capital.
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