El objetivo es donar a Cruz Roja el 100 % de los beneficios que se recauden desde la puesta a la venta hasta el final de la campaña, en febrero de 2022.
El cambio forma parte del proceso de remodelación del centro comercial y responde a la estrategia de Valle Real de ofrecer una imagen más moderna, vanguardista y adaptada a las necesidades de sus visitantes.
Coincidiendo con la celebración del Día Mundial en la Lucha contra el Cáncer de Mama, su objetivo es recaudar fondos para el Programa de atención psicológica especializada a mujeres con cáncer que ofrece la Fundación Dexeus Mujer.
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