El acuerdo se enmarca en la estrategia de participación de Deporvillage en las vueltas ciclistas del calendario UCI World Tour, como viene haciendo por tercer año consecutivo como tienda oficial del Tour de Francia.
La promoción ofrece a los clientes la posibilidad de canjear cinco muñecos coleccionables de los Minions e interactuar con ellos mediante una experiencia en realidad aumentada que desarrolló la empresa tecnológica 3Destiny.
Ahora con "Mastizo", un término que une en un mismo concepto lo castizo y mestizo, el centro comercial quiere volver a reivindicar ese Madrid abierto, amable y acogedor.
Una muestra colectiva de vídeos que exploran el alcance y la diversidad de la identidad digital que podrá verse a través de un sistema de seis pantallas led de gran formato situadas en puntos clave del espacio público del centro comercial Vialia Estación de Vigo.
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