En el caso de las mujeres, la mayor parte de ellas están influenciadas por el marketing y la publicidad (74 %), mientras que, en el caso de los hombres, la cifra desciende hasta un 71%.
Jugando con la imaginación y el sentido figurado, la nueva campaña exterior propone usar algunos de sus productos de una forma diferente para celebrar el “Día de los Enamorados”.
Para celebrar su 100º aniversario, Disney ha lanzado una pieza audiovisual conmemorativa que pone el foco en este centenario de innovación e historias.
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