Haribo apuesta este 2023 por la popular gama Haribo Favoritos, con la integración de una nueva variedad, un rediseño de las bolsas y una amplia campaña de promoción en redes sociales y televisión.
Lo afirmó durante la presentación del V Estudio de Marketing Relacional, elaborado por Mediapost junto a Kantar y la Asociación de Marketing de España.
Se trata de la nueva granola con sabor a café con la que la marca amplía su gama Extra caracterizada por su alta calidad, origen vegetal y delicioso sabor.
Esta campaña aboga por el trend de la autenticidad y quiere mostrar que el disfrute y aquellos momentos menos instagrameables también están “guapísimos”.
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