La marca de ropa outdoor y aventura presenta en Madrid un nuevo espacio en el número 41 de la comercial calle Fuencarral que se convierte en su nueva flagship en la capital.
El nuevo establecimiento, situado en la c/ El Ardal (autovía A-1, salida 34), cuenta con cerca de 1.600 m² de sala de ventas y cerca de 220 plazas de aparcamiento.
No es la primera vez que España es piloto a nivel mundial para Ikea, ya que lo ha sido en otros proyectos de sostenibilidad y también relacionados con el negocio.
En España, ocupa la segunda posición la calle Serrano (Madrid), seguida de Portal de l’Àngel (Barcelona) y Gran Vía (Madrid) en una tercera posición compartida.
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