{"id":5646,"date":"2026-04-09T00:06:39","date_gmt":"2026-04-08T22:06:39","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=5646"},"modified":"2026-04-09T00:06:39","modified_gmt":"2026-04-08T22:06:39","slug":"soriana-entra-en-el-mercado-infantil-con-su-propia-marca-para-bebes","status":"publish","type":"post","link":"https:\/\/justretail.news\/latam\/2026\/04\/09\/soriana-entra-en-el-mercado-infantil-con-su-propia-marca-para-bebes\/","title":{"rendered":"Soriana entra en el mercado infantil con su propia marca para beb\u00e9s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Organizaci\u00f3n Soriana entra en el mercado de beb\u00e9s. La empresa mexicana <strong>lanza Baby Essentials, su marca propia de art\u00edculos para el cuidado de beb\u00e9s<\/strong>, con la que espera alcanzar una participaci\u00f3n de mercado del 15%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con Alejandra N\u00fa\u00f1ez, directora de Abarrotes no comestibles y farmacia de Soriana, la empresa ha visto en el segmento infantil un espacio para crecer, derivado del mayor conocimiento de los consumidores y de sus cambios en el consumo hacia productos de mejor calidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta primera instancia, Soriana incluir\u00e1 en Baby Essentials <strong>una l\u00ednea de pa\u00f1ales, toallitas h\u00famedas y otros productos de higiene<\/strong>, logrando impulsar su marca blanca con precios bajos frente a la oferta de otros supermercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El grupo mexicano inici\u00f3 en 2022 <strong>un proceso de transformaci\u00f3n de su marca propia<\/strong> y dos a\u00f1os despu\u00e9s logr\u00f3 lanzar m\u00e1s de 1.000 productos, tanto nuevos como renovados, con el que alcanz\u00f3 un total de 1.800 productos, seg\u00fan <em>Expansi\u00f3n<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa mexicana lanza Baby Essentials, una marca que incluye pa\u00f1ales, toallas h\u00famedas y art\u00edculos de higiene para beb\u00e9s. <\/p>\n","protected":false},"author":1,"featured_media":9050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[4,12],"tags":[779,818,1139],"class_list":["post-5646","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacadas","category-retailers","tag-marcas-propias","tag-mexico","tag-soriana"],"_links":{"self":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts\/5646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=5646"}],"version-history":[{"count":0,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts\/5646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/media\/9050"}],"wp:attachment":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=5646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=5646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=5646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}