{"id":3812,"date":"2025-06-13T04:01:47","date_gmt":"2025-06-13T02:01:47","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3812"},"modified":"2025-06-13T04:01:47","modified_gmt":"2025-06-13T02:01:47","slug":"heineken-invertira-2750-mdd-en-planta-en-yucatan","status":"publish","type":"post","link":"https:\/\/justretail.news\/latam\/2025\/06\/13\/heineken-invertira-2750-mdd-en-planta-en-yucatan\/","title":{"rendered":"Heineken invertir\u00e1 2,750\u202fMDD en planta en Yucat\u00e1n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Heineken anunci\u00f3 una inversi\u00f3n de&nbsp;<strong>2,750 millones de d\u00f3lares<\/strong>, programada entre&nbsp;<strong>2025 y 2028<\/strong>, para la construcci\u00f3n de una nueva planta en&nbsp;<strong>Kanas\u00edn, Yucat\u00e1n<\/strong>. Este proyecto forma parte de su expansi\u00f3n en M\u00e9xico y busca consolidar la producci\u00f3n local en el sureste del pa\u00eds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Capacidad y generaci\u00f3n de empleo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La planta inicial tendr\u00e1 una capacidad de&nbsp;<strong>4 millones de hectolitros<\/strong>, con opci\u00f3n de duplicarla en caso de alta demanda. Se espera que genere&nbsp;<strong>m\u00e1s de 3,000 empleos<\/strong>, incluyendo empleos directos e indirectos tanto en la construcci\u00f3n como en la operaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/pascal-van-soest-NDZl3MpP9NA-unsplash-Heineken-inversion-.jpg-1024x682.webp\" alt=\"Heineken\" class=\"wp-image-3814\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Compromiso social y sostenibilidad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el anuncio, Heineken inform\u00f3 que este ser\u00e1 su&nbsp;<strong>primer proyecto en M\u00e9xico que incluy\u00f3 consulta a comunidades ind\u00edgenas<\/strong>, promoviendo un modelo de inversi\u00f3n responsable y di\u00e1logo social.<br>El gobernador de Yucat\u00e1n,&nbsp;<strong>Joaqu\u00edn D\u00edaz Mena<\/strong>, destac\u00f3 la creaci\u00f3n de&nbsp;<strong>un nuevo ecosistema de proveedores locales y empleos con mejores condiciones<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/heineken-1202096_960_720.webp\" alt=\"Heineken\" class=\"wp-image-3823\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ventajas geoecon\u00f3micas y visi\u00f3n corporativa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El CEO de Heineken M\u00e9xico,\u00a0<strong>Oriol Bonaclocha<\/strong>, expres\u00f3 que el sureste mexicano ofrece ventajas como\u00a0<strong>recursos h\u00eddricos suficientes<\/strong>\u00a0y una\u00a0<strong>log\u00edstica estrat\u00e9gica<\/strong>, lo cual respalda la decisi\u00f3n de inversi\u00f3n. Adem\u00e1s, indic\u00f3 que la nueva planta no sustituir\u00e1 a las ya existentes en el pa\u00eds, sino que ser\u00e1 una\u00a0<strong>expansi\u00f3n complementaria<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken anunci\u00f3 una inversi\u00f3n de&nbsp;2,750 millones de d\u00f3lares, programada entre&nbsp;2025 y 2028, para la construcci\u00f3n de una nueva planta en&nbsp;Kanas\u00edn, Yucat\u00e1n. Este proyecto forma parte de su expansi\u00f3n en M\u00e9xico y busca consolidar la producci\u00f3n local en el sureste del pa\u00eds. Capacidad y generaci\u00f3n de empleo La planta inicial tendr\u00e1 una capacidad de&nbsp;4 millones de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[449,594,650,818],"class_list":["post-3812","post","type-post","status-publish","format-standard","has-post-thumbnail","category-empresas","tag-expansion","tag-heineken","tag-inversion","tag-mexico"],"_links":{"self":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts\/3812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=3812"}],"version-history":[{"count":0,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts\/3812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/media\/8415"}],"wp:attachment":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=3812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=3812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=3812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}