{"id":1003,"date":"2024-08-08T16:50:00","date_gmt":"2024-08-08T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1003"},"modified":"2024-08-08T16:50:00","modified_gmt":"2024-08-08T14:50:00","slug":"el-64-1-del-consumo-en-mexico-se-concentra-en-4-retailers","status":"publish","type":"post","link":"https:\/\/justretail.news\/latam\/2024\/08\/08\/el-64-1-del-consumo-en-mexico-se-concentra-en-4-retailers\/","title":{"rendered":"El 64.1% del Consumo en M\u00e9xico se Concentra en 4 Retailers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un estudio realizado por <a href=\"https:\/\/www.kantar.com\/latin-america\/inspiracion?gad_source=1&amp;gbraid=0AAAAADydwOzmF6EHMeNXUInEaNj-x81jA&amp;gclid=Cj0KCQjwzby1BhCQARIsAJ_0t5MPMzFjI5tk_pJGETO2RGnIDGh0CYifjkeXbvfwY1gCJhFOJrxDG28aAnbwEALw_wcB\">Kantar<\/a>, especialista en datos y an\u00e1lisis de marketing, ha revelado que el 64.1% del consumo en M\u00e9xico se concentra en cuatro retailers principales. Estas cadenas minoristas m\u00e1s visitadas son <strong>Bodega Aurrera, Soriana H\u00edper, Walmart Supercentre y Bodega Aurrera Express.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/Sorian-Hiper-Tapachula-780x470-1.jpg\" alt=\"\" class=\"wp-image-1005\" style=\"width:279px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/shutterstock_1415737097-2-1024x576.png\" alt=\"\" class=\"wp-image-1007\" style=\"width:286px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/nueva-tienda-de-bodega-aurrera-1-1024x680.jpg\" alt=\"\" class=\"wp-image-1008\" style=\"width:254px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La investigaci\u00f3n destaca que los hogares mexicanos realizan compras en m\u00faltiples canales, visitando en promedio 22 establecimientos a lo largo del a\u00f1o. Esto refleja un cambio en los h\u00e1bitos de compra, donde los consumidores sacrifican ciertas categor\u00edas pero aumentan la frecuencia de visitas a los puntos de venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a las preferencias de los consumidores, se observa que valoran la variedad de productos, la relaci\u00f3n precio-calidad, la conveniencia y la rapidez en sus experiencias de compra. El canal moderno es el m\u00e1s relevante, contribuyendo con el 81% al crecimiento del gasto, seguido por los establecimientos de descuento y proximidad<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/Diseno-sin-titulo-3-1024x640.jpg\" alt=\"\" class=\"wp-image-1010\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El informe tambi\u00e9n resalta la importancia de la <strong>lealtad del cliente y la experiencia de compra en la diferenciaci\u00f3n de los retailers.<\/strong> Factores como la penetraci\u00f3n, la tasa de lealtad, la tasa de cierre y la experiencia\/recomendaci\u00f3n son clave para el \u00e9xito de las cadenas minoristas en el mercado mexicano<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio realizado por Kantar, especialista en datos y an\u00e1lisis de marketing, ha revelado que el 64.1% del consumo en M\u00e9xico se concentra en cuatro retailers principales. Estas cadenas minoristas m\u00e1s visitadas son Bodega Aurrera, Soriana H\u00edper, Walmart Supercentre y Bodega Aurrera Express. La investigaci\u00f3n destaca que los hogares mexicanos realizan compras en m\u00faltiples canales, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[12],"tags":[159,1044,1140,1280],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-bodega-aurrera","tag-retail","tag-soriana-hiper","tag-walmart"],"_links":{"self":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":0,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/media\/6911"}],"wp:attachment":[{"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}