Pull & Bear, la marca de moda joven de Inditex, ha inaugurado su primera tienda en la ciudad italiana de Florencia que estrena la nueva imagen de la marca.
Culmina la renovación de los establecimientos de moda con una inversión total de las marcas de más de 4 millones de euros para mejorar la arquitectura e imagen de los más de 2.100 m2 de las firmas.
La acción consiste en una performance musical 100 % digital en realidad aumentada, en la que el flagship de la marca se transforma en un espacio con momentos estéticos y elementos 3D que llenan Gran Vía.
Inditex se ha aliado con las redes sociales Facebook e Instagram para desarrollar el juego "Pacific Game" de su enseña joven Pull&Bear, con el objetivo de reclamar la atención de los clientes de la generación Z.
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