Entrevistamos a Mar Fernández, chief digital officer de MediaMarkt España, para arrojar luz sobre el desarrollo tecnológico del sector y los retos de la transformación digital.
El establecimiento renueva su formato core, que se está implementando de forma gradual en la red de tiendas y que mejora la experiencia del cliente desde un enfoque vanguardista y omnicanal.
El nombramiento se ha hecho efectivo el 1 de junio, tras dos años como Commercial Operations Director en MediaMarkt Benelux y una trayectoria de ocho años en el grupo.
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