El objetivo es propiciar un cambio de paradigma en el modelo económico y mostrar que es posible gestionar un supermercado bajo criterios de impacto social.
En el marco de su programa de actividades de este mes, Parquesur une sus fuerzas con la Fundación A LA PAR para visibilizar a las personas con discapacidad intelectual y la lucha por su participación plena en la sociedad.
Hawkers ha transformado el tradicional modelo de campañas de paid social en el que cada canal o departamento gestionaba las campañas de forma independiente, con la puesta en marcha de una "revolucionaria estrategia paid social omnicanal, pionera a nivel mundial", según sus responsables.
La compañía, que creó el proyecto social Fanáticos de lo Real para fomentar la integración de las personas con discapacidad intelectual, ha lanzado su documental.
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