En 2022 se inauguraron 25 tiendas de lujo, 17 más que en 2021, ascendiendo desde el octavo al cuarto puesto por detrás del Reino Unido, Italia y Francia.
La exposición de realidad aumentada es el resultado de una colaboración innovadora entre British Vogue y Snap, que ilustrará cómo los diseños de moda pueden ser mejorados y transformados a través de experiencias digitales innovadoras y de lentes de Snapchat personalizados.
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