La compañía ha puesto en marcha varios proyectos piloto para comprender mejor cómo se relacionan los clientes con Zalando y qué es lo que más les gusta.
El próximo 9 de octubre, Madrid se convertirá en el epicentro de la experiencia de cliente con CX Congress 2024, organizado por Dir&Ge. El encuentro, que tendrá lugar en Truss Madrid del...
Hablamos con Fátima Domínguez, responsable de Servicios Creativos en VIA Outlets España, sobre interiorismo comercial y cómo el diseño de los espacios influye en la experiencia de compra.
El establecimiento renueva su formato core, que se está implementando de forma gradual en la red de tiendas y que mejora la experiencia del cliente desde un enfoque vanguardista y omnicanal.
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