Lameiro será responsable del desarrollo de la estrategia de marca de la compañía y la dirección de los equipos de RR. PP., publicidad, comunicación en tienda y redes sociales.
El nombramiento responde los objetivos de la multinacional por reforzar su estrategia de digitalización, la fidelización de clientes y la búsqueda de nuevas oportunidades de negocio.
Ahora, pasa a ocupar el cargo de directora de Marketing y Comunicación, reportando directamente a José Domenech, el recientemente nombrado director general de Norauto España.
En Junio de 2022, recibió el Premio Hot Concept a la "Mejor Directiva del Año", en los prestigiosos premios que otorga la revista Restauración News con el objetivo de reconocer la labor realizada por las principales figuras y cadenas de Restauración.
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