El evento estuvo capitaneado por Laureano Turienzo, presidente y fundador; Alfonso Sebastián, vicepresidente y cofundador; y Cristina Delgado, coordinadora general de la AER.
Esta iniciativa busca dar visibilidad a iniciativas implementadas por retailers, empresas e instituciones, en distintos lugares del país, aportando valor en distintos ámbitos.
Auténtica reunirá a directivos de la gran distribución y el retail para analizar las tendencias y desafíos del sector derivados de los cambios económicos, tecnológicos y del comportamiento del consumidor.
El objetivo fundamental de este encuentro es convertirse en una guía y un punto de encuentro donde ofrecer a empresas y profesionales los medios necesarios para afrontar tanto los desafíos presentes como los que están por venir.
El convenio de colaboración pondrá en marcha el Aula UAM-AER en Innovación y Excelencia en Gestión de Retail, destinada a potenciar el talento y actualizar conocimientos en los diferentes sectores que integran la industria del retail.
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