Entrevistamos a Mar Fernández, chief digital officer de MediaMarkt España, para arrojar luz sobre el desarrollo tecnológico del sector y los retos de la transformación digital.
La transformación digital se ha convertido en un imperativo para mantenerse relevante y conectar de manera efectiva con los consumidores, especialmente en el sector del retail.
Además, la campaña cuenta con varias lonas en distintos barrios de Madrid, intervenciones en algunas estaciones de metro de la capital y circuito de mupis y medianeras por toda la Comunidad.
Las lavanderías autoservicio se pueden ubicar en la galería comercial ideal frente a la línea de cajas de un hipermercado o bien instalar un módulo en el exterior en la zona del aparcamiento.
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