Según el estudio “The Future of B2B E-Commerce: Online Platforms” realizado por la consultora independiente Euromonitor International en colaboración con Alibaba.com.
El nuevo comportamiento de los consumidores ante el escenario actual está transformando las empresas B2B, obligándolas a repensar sus estrategias y modelos de negocio desde los clientes a los que se dirigen hasta los canales a través de los que vender.
La compañía ha puesto en marcha varios proyectos piloto para comprender mejor cómo se relacionan los clientes con Zalando y qué es lo que más les gusta.
Así lo compartieron Emilio J. Luján, director general de Moddo, y Luis Aguilar Llull, eCommerce manager de Alma en Pena, durante el reciente e-Show, celebrado en Madrid.
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